New Sound on Winn Street, Fortitude Valley is designed to mix the performance and practice of music whilst embracing it in a social environment. Slow design principles have been incorporated into the design to evoke the feelings that this space is designed to create, those childhood feelings of accomplishment when something new is learnt. In the case of this design the learning of new music. It is also a space for users to reflect on their personal lives whilst being enveloped in the music surrounding them, created by others.